Hulett wouldn’t share exactly how that translated to specific earnings, but he said the first quarter of 2020 stood to be a strong one for Rosetta Stone's consumer business, made of school and student accounts and adult subscribers. The company has added 10,000 to 20,000 new users each day since it dropped subscription fees. “I do think that this is one of those watershed moments,” said Matt Hulett, CEO for Rosetta Stone. But with hundreds of thousands of new users logging in from home, a global test – at least for this corner of online learning – is underway: Just how well can students learn on their own, through software, without a teacher?Īnd how much will this digitized education experiment change learning once children eventually return to traditional classes? The tools could supplement foreign-language and English language instruction, but a few schools quietly used them to fully replace a certified educator that was too hard to find or too expensive to hire.ĬEOs of the companies have long stressed their software isn't meant to supplant educators. Programs like Rosetta Stone, Duolingo, Babbel, and Kahoot! have been used in schools for years, with a catch: They're usually paired with a teacher.
Few were poised to do so as well as language-learning software companies, which have spent years honing the digitized, personalized, gamified experience of a self-paced education.
“I really like learning French, and it doesn’t feel like a chore to me,” she said.Īs children nationwide settle into weeks and months of remote learning, educational technology companies are having a heyday, marketing their products as must-have solutions to keep students with internet access connected and engaged. But during the school shutdowns to contain the coronavirus, her father saw Rosetta Stone advertise free accounts for students – an offer other language-learning software companies have made as well. Wilson doesn't yet need to study a language for credit. “The boy has three green bikes and an egg,” the 12-year-old announced to her family in French at the start of her third week using the mobile app from Rosetta Stone, the language-learning software giant. Every day, Massachusetts seventh-grader Kaylyn Wilson takes a break from doing homework online and opens an app on her phone for a half-hour foreign language lesson.
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